Marketing

When deciding the target audience for the project it was important to take into consideration all elements of the film. The overall look of the film would most likely appeal to all ages. Animation is often associated with children and this film is no exception. Because the film includes, what i consider to be innocent characters the film could be enjoyed by all ages. Children would enjoy the characters and scenery, and even the jokes to some degree. There is a overall moral which i am trying to get across in the film, Which is along the lines of staying cool under pressure and not rushing into things, because ultimately it could hurt you. Adults and people who enjoy animation will hopefully appreciate the style and overall feel of the animation. It will be important to get people around college interested in the project.

To try and reach my audience, i have created a poster which will be put up around the college to try and drum up some buzz around the film. 

The Poster was drawn by Josh before he decide to quit the project. However i like the design and i feel it really shows off a good element of the film. Including the characters. Which would hopefully help raise interest.

Initially we were just planning on using another image. 

And i may even still use it as well. However i am more inclined to use the one that includes scenery, just because its more stylized and shows more of the film.

The simpler design may be useful also, as i could be seen as more mysterious. The lack of anything but the characters, could drive people to want to know more and therefore see the film.

To further increase awareness i have made a website for the film. http://foolsgoldanimation.weebly.com
The site include a synopsis as well as images. I have also included a short Bio for Myself as well as listing contact information. It is my hope that at the degree show i will be able to give out cards which show the web address. This will hopefully help me and the film get more attention. And maybe help me gain some work experience. If Companies can see what i can do they may wish for me to come and work for them, ( thats the hope anyway...)

While researching how other films have been marketed in the past, i decided to look at some of the most popular animated film that have been out recently. Pixar's Toy Story was an obvious choice due to its popularity. They must have done something right seen as they made Millions of Dollars from their film.
When designing my website, i tried to include similar thing to their website.
http://www.disney.co.uk/toy-story/toy-story-3.jsp#movies/toystory-3

I also looked at how Pixar are marketing their new film Brave. Two of the main ways which they are now getting information out to their target market is by using Twitter and Facebook. Both sites have Millions of users and by utilise these resources they are able to get followers to see the latest trailers, pictures and here all the latest news. This helps audiences feel involved in the film and will subsequently encourage them to go and see the film at the cinema.

http://twitter.com/#!/upcomingpixar  

I aim to follow suit. To do this i will be creating  a twitter account for my film. From this i will then try and get as many people following as possible. I currently follow a number of people from the animation industry and it is my aim to make them aware of me and my work. I'm hoping that my film will be enough to at least get them to be aware of me. If this does happen, hopefully they may then take the time to look at my showreel and any other work i may have.